Hoxton has always been a little different — in the best way. Over time, our club has developed its own identity, its own rhythm, and its own community spirit. That's why we've made the decision to move away from the Hitio Gym franchise.
Our 4.9-star Google rating shows us our members are really happy and want to protect those good vibes.
This change isn't about stepping away from something. It's about stepping toward the future we want to build through our gym and studio model.
Why We're Evolving
We have big ambitions for growth. We want to open more sites, bring our hybrid gym and studio model to new neighbourhoods, and keep improving what we offer. To do that, we need the freedom to adapt to each local market and shape our own brand without franchise restrictions that restrict us, landlords and our potential members.
What Stays the Same
Everything you love about Hoxton. Your coaches. Your classes. Your community.
We're not changing the heart of the gym — we're simply giving ourselves the space to grow, giving the place a refresh and continue what we do best, serving our members!
What's New
In September, we'll be launching a new studio with our own brand colours and programme. It's the first glimpse of the identity we're building for the future.
We're excited to share this journey with you. Thank you for being part of our community — the best part of everything we do.
As always, we welcome your feedback and ideas, please feel free to chat with us anytime.
